# French animators to advertise St George Lamb in meat departments in supermarkets

> Contract award record from UK public-sector procurement sources.

## Key facts

- Public buyer: [DEPARTMENT FOR ENVIRONMENT FOOD & RURAL AFFAIRS](/buyers/department-for-environment-food-rural-affairs/contract-awards)
- Contract winner: Atresss, Alter France, Sud Anim, Bugnet, EDCA, Rivat, STMP, Atou
- Award value: £128,000
- Tender value: £128,000
- Award date: 26 February 2024
- Published: 28 February 2024
- Contract start: 1 April 2024
- Contract end: 31 March 2025
- Stage: awarded
- Procurement category: services
- Notice ID: 4d504193-63e4-4b09-bfd8-617d22ffc48c-727199
- OCID: ocds-b5fd17-664f5f36-34f4-47d3-9e19-7dc9c5b95f39

## Description

Animators advertise the St George Lamb in the meat departments in supermarkets with POS material, tastings ,refrigerated cabinets, videos at cash tills \. The objective is to develop the presence of branded St George Lamb retail packs on the shelves of hypermarkets in France and Belgium\. Head butchers chose the animators they wish to work with so we have no control over their choices\.

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- [DDTS Platforms Operating Model](/contracts/ocds-b5fd17-7d833cc0-9e66-422e-becd-174de295c26c): Department for Environment, Food & Rural Affairs

## Source

[View the original notice on Contracts Finder](https://www.contractsfinder.service.gov.uk/Notice/4d504193-63e4-4b09-bfd8-617d22ffc48c-727199)