# Research Brief for Farmers and Agricultural Workers "Safety and Attitudes to Risk"

> Contract award record from UK public-sector procurement sources.

## Key facts

- Public buyer: [Health & Safety Executive](/buyers/health-safety-executive/contract-awards)
- Contract winner: [Market & Opinion Research International Ltd - t/a Ipsos MORI](/contract-winners/ipsos-mori/public-sector-contract-awards)
- Award value: £80,000
- Tender value: £80,000
- Award date: 21 September 2016
- Published: 18 November 2016
- Contract start: 26 September 2016
- Contract end: 3 February 2017
- Stage: awarded
- Procurement category: services
- Notice ID: 30b57758-6835-47e6-8e0c-0cf2dbf7eaef-114639
- OCID: ocds-b5fd17-67ee6ff2-adca-11e6-9901-0019b9f3037b

## Description

The purpose of this brief is to commission a research agency to carry out a mixture of qualitative and quantitative research to improve our understanding of farmers’ and agricultural workers’ perceptions, attitudes and behaviours towards health and safety; particularly relating to ‘risk-taking’ behaviour, leading to either a quantitative segmentation or qualitative typologies\. The segmentation/typologies will need to inform HSE’s activities in the agricultural sector and provide the capability to prioritise, target and tailor our interventions, campaigns and messaging to achieve a reduction in the rate of injuries and fatalities\. We also wish to explore farmers’ wives or partner’s views towards risk-taking behaviour and understand their perceptions of the level of influence they have to stop their spouse taking risks with their lives and their health\.

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## Source

[View the original notice on Contracts Finder](https://www.contractsfinder.service.gov.uk/Notice/30b57758-6835-47e6-8e0c-0cf2dbf7eaef-114639)