# ecm\_12660 GA4 Google Analytics 360 Software, support for DWP and BigQuery

> A sourced UK public sector contract award published by Department for Work and Pensions.

## Key facts

- Buyer: [Department for Work and Pensions](/buyers/department-for-work-and-pensions/contract-awards)
- Supplier: [Merkle UK One Limited](/suppliers/merkle-uk-one/public-sector-contract-awards)
- Award value: £193,680
- Tender value: £450,000
- Award date: 26 February 2025
- Published: 14 March 2025
- Contract start: 1 March 2025
- Contract end: 28 February 2026
- Stage: awarded
- Procurement category: services
- Notice ID: e3ffd419-b10e-4154-b5ea-e57ba76d98a7-833776
- OCID: ocds-b5fd17-6b6c0ae2-0102-4f50-903c-cae1e8754b70

## Description

Provision of Google Analytics 360 a hosted, SaaS web analytics platform used for measurement of websites and marketing channels and BigQuery an enterprise data warehouse\. The contract value includes the 1 year initial term and one year optional extension\.

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## Source

[View the original notice on Contracts Finder](https://www.contractsfinder.service.gov.uk/Notice/e3ffd419-b10e-4154-b5ea-e57ba76d98a7-833776)