# MCard Integrated Campaign 2025

> A sourced UK public-sector contract award published by West Yorkshire Combined Authority.

## Key facts

- Public buyer: [West Yorkshire Combined Authority](/buyers/west-yorkshire-combined-authority/contract-awards)
- Contract winner: [The Ark Marketing & Media Ltd](/contract-winners/ark-marketing-media/public-sector-contract-awards)
- Award value: £599,860
- Award date: 22 July 2025
- Published: 28 July 2025
- Contract start: 22 July 2025
- Contract end: 31 March 2027
- Stage: awarded
- Procurement category: services
- Notice ID: ebf0b8bf-9803-4449-b2c0-ee993ee81641-856329
- OCID: ocds-b5fd17-6ba0b311-174c-402e-b89d-6f8c182169ac

## Description

The West Yorkshire Ticketing Company Ltd\. \(MCard\), in collaboration with the West Yorkshire Combined Authority has appointed The Ark Marketing & Media Ltd to develop and deliver a marketing and communications strategy\. The strategy, running initially from 22nd July 2025 to 31 March 2026 with a possible extension to 31 March 2027, should build on current initiatives and focus on three workstreams: MCard USPs - Brand/App awareness of multi-operator/modal tickets, Transitioning young people through each ticket range - Under 19s to 19-25s and 19-25s to adults and engaging key stakeholders to amplify our message and Growing the commuter market once a review of the existing ticket range has taken place\. These campaign workstreams will serve as the foundation for marketing activities over the forthcoming year\.

## Related contract awards

- [Vodafone Network Based Internet Access](/contracts/ocds-b5fd17-179b0815-40e3-4115-93dc-9518e08d5029): West Yorkshire Combined Authority
- [Evaluation of Warm Homes Wave 3 \(SHF & SHEP\)](/contracts/ocds-b5fd17-f2f329c9-c560-4944-a2e8-daa396959cdd): West Yorkshire Combined Authority
- [Purchase of Mercedes-Benz Vehicles](/contracts/ocds-b5fd17-ee5a0f48-80e9-460a-8d61-aade10c827b1): West Yorkshire Combined Authority
- [DaySaver Leisure Travel Campaign](/contracts/ocds-b5fd17-2c3881b4-2586-4bbc-87f9-71727147ecd6): West Yorkshire Combined Authority
- [Strategic Transport - Your Voice Promotion](/contracts/ocds-b5fd17-f6cf7933-be3a-466d-b73a-ded1cc3f1d84): West Yorkshire Combined Authority

## Source

[View the original notice on Contracts Finder](https://www.contractsfinder.service.gov.uk/Notice/ebf0b8bf-9803-4449-b2c0-ee993ee81641-856329)