# Due impartiality: Politicians presenting programmes

> A sourced UK public sector contract award published by OFCOM.

## Key facts

- Buyer: [OFCOM](/buyers/ofcom/contract-awards)
- Supplier: [Ipsos Mori](/suppliers/ipsos-mori/public-sector-contract-awards)
- Award value: £137,760
- Tender value: £137,760
- Award date: 13 July 2023
- Published: 27 July 2023
- Contract start: 13 July 2023
- Contract end: 30 November 2023
- Stage: awarded
- Procurement category: services
- Notice ID: 7f8f4709-4f71-476f-97e8-f8f07f632b08-666795
- OCID: ocds-b5fd17-6cdcb825-4cad-449a-8a8a-9f57011b5460

## Description

Ofcom require qualitative research to explore current attitudes towards programmes presented by politicians\. The objectives of the research will look at: - Audiences' understanding of the characteristics of news and current affairs programmes audience expectations of due impartiality across a range of programming - Expectations of due impartiality when programmes are presented by serving and non-serving politicians, as well as the leader of a political party - Understanding whether certain factors cause expectations of due impartiality to vary in relation of current affairs - Whether audiences' trust is impacted by the fact that politicians are presenting current affairs programmes, when impact \(if any\) does it have in trust/ confidence in broadcast news and current affairs - Audience views on whether the rule restricting politicians from presenting news should be extended to current affairs\. - Do audiences have different views on the politicians taking a role as interviewers and reporters, as opposed to presenters, in current affairs programmes - The benefits audiences and wider society see from politicians presenting current affairs This research will be explored with audiences aged 18\+ conducted across all four nations, with a mixture of central and non-central areas that will also cover a diverse range of people\.

## Related contract awards

- [nderstanding and exploring potential mitigations against the user journey of fraud](/contracts/ocds-b5fd17-3925b4d0-b87d-44e1-914f-734f4444bb30) — OFCOM
- [Online Research Panel](/contracts/ocds-b5fd17-966d28df-0c0f-47a4-b220-3dcf83c2984f) — OFCOM
- [ICT Consultant CAN](/contracts/ocds-b5fd17-bd5a4e7d-6bd2-4abf-be4a-3894a38c3021) — OFCOM
- [Provision of Buzz Cargo van](/contracts/ocds-b5fd17-89ed1a8a-498b-4279-97c4-dd3757022a9d) — OFCOM
- [Tax Education Segmentation Research](/contracts/ocds-b5fd17-68a184ef-46cf-4d8a-aada-bc1185b1cc03) — H M REVENUE & CUSTOMS
- [project\_10333 - Teaching Assistant \(TA\) CPD and Specialist Skills](/contracts/ocds-b5fd17-f3ed85e7-206c-467a-888f-ca954c32cb61) — Department for Education
- [Working Lives of Teachers and Leaders 2027-2031 con\_31575](/contracts/ocds-b5fd17-9de1ace9-5edf-4526-9a5c-f5a15d6e702a) — Department for Education
- [Scoping and feasibility study for survey of children's experiences of social care Con\_28739](/contracts/ocds-b5fd17-e7839212-fc10-4a31-91ec-5d32b71399e9) — Department for Education
- [Taxi and MPV \(1-8 seats\) Passenger Assistant - Taxi and MPV \(1-8 seats\) Passenger Assistant](/contracts/ocds-b5fd17-88a2edd4-8980-4b30-90b2-cd06e6f272dd) — East Sussex County Council
- [Taxi and MPV \(1-8 seats\) Passenger Assistant - Taxi and MPV \(1-8 seats\) Passenger Assistant](/contracts/ocds-b5fd17-72db28b1-c882-4e40-8470-acd916a51a98) — East Sussex County Council
- [Technology Delivery Partner 2026](/contracts/ocds-b5fd17-2a03f0e3-ff79-468b-bffc-b6123bf61fb0) — GOVERNMENT PROPERTY AGENCY
- [QBE092 09:00 2026-08-24 Brandon & Lakenheath to West Suffolk College, Bury St Edmunds - 6-seater and a Passenger Assistant required - AWARD](/contracts/ocds-b5fd17-c26c4d20-3bb7-4548-9459-91f832bd3c38) — Suffolk County Council Passenger Transport

## Source

[View the original notice on Contracts Finder](https://www.contractsfinder.service.gov.uk/Notice/7f8f4709-4f71-476f-97e8-f8f07f632b08-666795)