# Data Driven Planning in Football Policing

> A sourced UK public sector contract award published by POLICE DIGITAL SERVICE.

## Key facts

- Buyer: [POLICE DIGITAL SERVICE](/buyers/police-digital-service/contract-awards)
- Supplier: Bays Consulting Limited
- Award value: £700,000
- Tender value: £700,000
- Award date: 31 July 2026
- Published: 13 August 2026
- Contract start: 3 August 2026
- Contract end: 31 December 2026
- Stage: awarded
- Procurement category: services
- Notice ID: c7fcdfca-d269-435c-8c6c-a1cb91625c1b-910519
- OCID: ocds-b5fd17-6d016387-47a0-4707-b65f-c89d0c19b4bf

## Description

Work will commence in August 2026, to provide pre-season support to the three clubs to be included in Phase 2\. A digital twin of Hull and the MKM Stadium to create a baseline model of their crowd and the insights of the simulations will support decision making\. As the EPL season commences, the supplier will support the NPCC, EPL and the participating football clubs to provide new and refined insights across a range of scenarios, including the presence of anti-social behaviour within the crowd\. Between September and December 2026, the system will be rapidly and iteratively refined to deliver a streamlined interface for early users who will be able to access the developed solution online and provide rapid feedback to support iterative development\. The results of all the work packages, future recommendations and future development roadmap will be provided in a detailed report in December 2026\.

## Related contract awards

- [Static application security testing](/contracts/ocds-b5fd17-4ec8ba4c-79bb-42cf-b485-efedb8b540d1) — POLICE DIGITAL SERVICE
- [NPCC ANPR Analytics Tool](/contracts/ocds-b5fd17-7dec97af-4fb4-4c86-8545-946d97e42abc) — POLICE DIGITAL SERVICE
- [Data protection and Cyber recovery platform](/contracts/ocds-b5fd17-973d2710-ceb5-4830-9dd9-dd2ac3a39d50) — POLICE DIGITAL SERVICE
- [Change Manager](/contracts/ocds-b5fd17-eaa6d7ca-06b2-431e-b2f3-1599387d3f88) — POLICE DIGITAL SERVICE
- [Data Driven Planning in Football Policing](/contracts/ocds-b5fd17-55e7b9f5-72ad-4f37-8d82-22ff776f364b) — POLICE DIGITAL SERVICE
- [Artsmark Qualitative Content Analysis](/contracts/ocds-b5fd17-ee194f06-1e9c-4b03-af06-8a6d9b678362) — The Arts Council England
- [QOC921 09:00 2026-08-20 Bury St Edmunds to Papworth Hall School, Cambs - 4-seater vehicle & Passenger Assistant required - AWARD](/contracts/ocds-b5fd17-783f0291-8396-47dd-9b0c-dd1815ebeaf0) — Suffolk County Council Passenger Transport
- [QHL116 09:00 2026-08-20 Brockley to The Arch @ Castle Manor, Haverhill - 4-seater vehicle & PA required - AWARD](/contracts/ocds-b5fd17-04e6ec0e-ac07-4718-80c2-b5c580ec3182) — Suffolk County Council Passenger Transport
- [Property Transformation Programme - Workplace Services Management](/contracts/ocds-b5fd17-cd3eabe3-170b-42ea-9cef-1a6fc4b6e1b7) — Ministry of Justice
- [QOC929 09:00 2026-08-20 Bury St Edmunds to Cambridge Regional College, Milton, Cambs - 4-seater vehicle required - AWARD](/contracts/ocds-b5fd17-b301994e-b4d5-4be0-aaa7-20bc82e79780) — Suffolk County Council Passenger Transport

## Source

[View the original notice on Contracts Finder](https://www.contractsfinder.service.gov.uk/Notice/c7fcdfca-d269-435c-8c6c-a1cb91625c1b-910519)