# 1-828 Updated and enhanced customer segmentation

> Contract award record from UK public-sector procurement sources.

## Key facts

- Public buyer: Highways England
- Contract winner: [Atkins](/contract-winners/atkins/public-sector-contract-awards)
- Award value: £249,924
- Tender value: £249,924
- Award date: 15 July 2019
- Published: 15 July 2019
- Contract start: 15 July 2019
- Contract end: 31 March 2020
- Stage: awarded
- Procurement category: services
- Notice ID: 20f7466c-441b-4f71-95c5-c70d0bbd997f-301346
- OCID: ocds-b5fd17-6d44f1c4-4d6b-4df8-8ec3-053be51a00e3

## Description

Highways England is seeking to establish a contract for the provision of research to advance and enhance its knowledge and understanding of its enclosed vehicle road user segmentation model and create a motorcyclist segmentation model\. The research will require an understanding of any future impacts on the Strategic Road Network and how these may impact or can help influence the segmentation models\.

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## Source

[View the original notice on Contracts Finder](https://www.contractsfinder.service.gov.uk/Notice/20f7466c-441b-4f71-95c5-c70d0bbd997f-301346)