# To promote AHDB Consumer marketing campaigns & key consumer messages at consumer point of purchase

> Contract award record from UK public-sector procurement sources.

## Key facts

- Public buyer: [DEPARTMENT FOR ENVIRONMENT FOOD & RURAL AFFAIRS](/buyers/department-for-environment-food-rural-affairs/contract-awards)
- Contract winner: Tesco, Morrisons, M&S, Sainsbury, Waitrose
- Award value: £950,000
- Tender value: £950,000
- Award date: 28 February 2024
- Published: 29 February 2024
- Contract start: 1 April 2024
- Contract end: 31 March 2025
- Stage: awarded
- Procurement category: services
- Notice ID: 58aeb4a9-b7cb-484f-b475-6a16b798a193-727665
- OCID: ocds-b5fd17-6e3d5b79-bbae-4ef2-bada-518299d724b7

## Description

Award contract - campaigns throughout the year include Lets Eat Balanced, Love Lamb week, Love Pork campaigns, Great British Beef Week & positive health messaging activity with Bord Bia, also positive messaging trials and applications for rethinking the red meat aisle/packaging/online\. Historically areas that AHDB have been purchased: include: > Recipe static and tear off leaflets, aisle fins and flags & other in fixture promotion> Digital promotion mechanics \(banners, featured product space, digital ads\)> retailer magazine advertorials> On pack stickers\. These exemptions cover activity for all AHDB sectors which engage in this type of activity, so the amount of exemption sought reflects this \. This activity links the wider consumer marketing campaign\(s\) to point of purchase, increasing recognition and likelihood to purchase

## Related contract awards

- [EU Reset Programme](/contracts/ocds-b5fd17-0a39426c-a6f7-4e5b-94b6-827cd78039ae): Department for Environment, Food and Rural Affairs
- [Workforce Analytical tool](/contracts/ocds-b5fd17-7fa41046-cd22-42e8-9435-f71eab37da3c): Department for Environment , Food & Rural affairs
- [DDTS Platforms Operating Model](/contracts/ocds-b5fd17-7d833cc0-9e66-422e-becd-174de295c26c): Department for Environment, Food & Rural Affairs

## Source

[View the original notice on Contracts Finder](https://www.contractsfinder.service.gov.uk/Notice/58aeb4a9-b7cb-484f-b475-6a16b798a193-727665)