BTA946 Online Travel Marketplace in Middle East and Asia

VisitBritain is seeking a major metasearch / online travel marketplace partner in the APMEA region to work with over the next three years to assist in promoting holidays into London and regional Britain, developing Great Britain content to promote throughout their channels and general marketing.

The activity will have a 360 degree approach, encompassing everything from research and insights, social media, PR, Retail product offering, specific tactical campaigns and have impact at every stage of the consumer journey, from inspiration through to consideration and planning and booking to advocacy.