# GB-London: BTA1015 Australian Buzzseekers' Planning & Booking Research

> Contract award record from UK public-sector procurement sources.

## Key facts

- Public buyer: [British Tourist Authority](/buyers/british-tourist-authority/contract-awards)
- Contract winner: GFK UK
- Award value: £34,850
- Tender value: £34,850
- Award date: 15 August 2018
- Published: 1 October 2018
- Contract start: 20 August 2018
- Contract end: 31 October 2018
- Stage: awarded
- Procurement category: services
- Notice ID: 647bdf2f-0143-4e82-82b6-18a7b58c4a67-243677
- OCID: ocds-b5fd17-6fdbdb1d-d3d9-4416-83aa-bb5701e343f4

## Description

VisitBritain needs to understand how to engage with Australian Buzzseekers in an inspiring way at the planning and booking stage to motivate travel to the UK, and convert inspiration into bookings\. We have a requirement for quantitative research focused on the Buzzseeker segment in Melbourne and Sydney, Australia\. We would like to have the data analysis and interpretation of the project fieldwork by mid-September 2018\. Additional information: The contracting authority considers that this contract may be suitable for economic operators that are small or medium enterprises \(SMEs\)\. However, any selection of tenderers will be based solely on the criteria set out for the procurement\.

## Related contract awards

- [C1355 BTA1867 Global Production Agency Contract](/contracts/ocds-b5fd17-cfd90e9b-7bb6-44d1-a39a-bce43b8cdf99): British Tourist Authority
- [BTA2193 Direct Award IPS 2026 sponsored questions](/contracts/ocds-b5fd17-8c4cdd42-2769-4085-8f0a-e69dfc5b2362): British Tourist Authority
- [C1341 BTA2171 FP&A](/contracts/ocds-b5fd17-3d1cd80a-0e2c-4276-902e-4420bd43b106): British Tourist Authority
- [Tax Credits Campaign Tracking Research 2016 -17](/contracts/ocds-b5fd17-f80da562-adc9-11e6-9901-0019b9f3037b): H M Revenue & Customs
- [Scottish Rate of Income Tax \(SRIT\) Campaign Research](/contracts/ocds-b5fd17-36cf0a57-adc9-11e6-9901-0019b9f3037b): H M Revenue & Customs
- [SO16402 – Financial Research Survey Subscription](/contracts/ocds-b5fd17-9e63fb3f-adc9-11e6-9901-0019b9f3037b): Crown Commercial Service

## Source

[View the original notice on Contracts Finder](https://www.contractsfinder.service.gov.uk/Notice/647bdf2f-0143-4e82-82b6-18a7b58c4a67-243677)