# Media Buying Services

> A sourced UK public sector contract award published by National Highways.

## Key facts

- Buyer: [National Highways](/buyers/national-highways/contract-awards)
- Supplier: [OMD Group Limited](/suppliers/omd-group/public-sector-contract-awards)
- Award value: £10,000,000
- Tender value: £10,000,000
- Award date: 21 May 2024
- Published: 10 June 2024
- Contract start: 24 May 2024
- Contract end: 13 December 2025
- Stage: awarded
- Procurement category: services
- Notice ID: 21d375a0-f8bd-4d2c-82aa-6f728d6f6771-757876
- OCID: ocds-b5fd17-7100b7f1-f43b-44b3-9fa3-810b9f3193c4

## Description

Marketing activities require specialist knowledge in customer and behavioural testing, insight and research, strategic campaign and media planning, digital planning and analytics, ROI evaluation and brand/reputational tracking

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## Source

[View the original notice on Contracts Finder](https://www.contractsfinder.service.gov.uk/Notice/21d375a0-f8bd-4d2c-82aa-6f728d6f6771-757876)