# PS005A Strategic Planning Media Buying

> Contract award record from UK public-sector procurement sources.

## Key facts

- Public buyer: [Birmingham City University](/buyers/birmingham-city-university/contract-awards)
- Contract winner: Agden Limited
- Award value: £4,000,000
- Tender value: £4,000,000
- Award date: 30 June 2020
- Published: 20 August 2021
- Contract start: 30 July 2020
- Contract end: 29 June 2023
- Stage: awarded
- Procurement category: services
- Notice ID: a3023d65-bb6f-4cf0-933e-c60cd29008d3-462247
- OCID: ocds-b5fd17-720d387f-7104-4985-b38a-f1228cf4e410

## Description

Birmingham City University is looking for a full service strategic planning and media buying agency\. Working with the university to plan, manage and report on all strategic marketing campaigns across a range of channels and platforms such as TV, VoD, cinema, radio, online \(including SEM, programmatic, DAX, GDN, Native\), social media \(including Facebook, Instagram, Twitter, Snapchat\) and Education Channels \(including UCAS, WhatUni, The Student Room, IDP Connect\)\. Please note that the University has an outdoor media supplier therefore, outdoor media buying is excluded from this opportunity\. This contract will be for a period of 3 years with an option to extend for a further period of 2 years for the total of a 5-year contract term\. Please note, this tender opportunity is the next stage of the process following the issue of the early engagement PIN notice, issued on 2 February 2020 to understand the market and the capacity within that to start early engagement with suppliers\.

## Related contract awards

- [Occupational Health Services for University Students](/contracts/ocds-b5fd17-97eb1fe1-8943-4995-bfdb-9ac16ec2d77a): Birmingham City University
- [FM223 Biomass Fuel](/contracts/ocds-b5fd17-d0407624-826f-4a71-8dea-31317a2cc1e0): Birmingham City University
- [GB-Birmingham: PS086B - Dyslexia Assesment](/contracts/ocds-b5fd17-0229287a-c855-4fa3-bc20-f3eda166364a): Birmingham City University
- [PS005A Strategic Planning Media Buying](/contracts/ocds-b5fd17-3f049935-a5cc-4285-a6cc-01251eb17cc9): Birmingham City University

## Source

[View the original notice on Contracts Finder](https://www.contractsfinder.service.gov.uk/Notice/a3023d65-bb6f-4cf0-933e-c60cd29008d3-462247)