# RBGKEW1375 - RBG Kew Visitor Insights Programme \(VIP\)

> A sourced UK public sector contract award published by Royal Botanic Gardens, Kew.

## Key facts

- Buyer: [Royal Botanic Gardens, Kew](/buyers/royal-botanic-gardens-kew/contract-awards)
- Supplier: [DJS Research](/suppliers/djs-research/public-sector-contract-awards)
- Award value: £375,000
- Tender value: £375,000
- Award date: 14 January 2025
- Published: 1 April 2025
- Contract start: 1 May 2025
- Contract end: 30 April 2028
- Stage: awarded
- Procurement category: services
- Notice ID: 9f29c5a9-b10b-415c-b555-588a0d40bae0-837693
- OCID: ocds-b5fd17-730e4c7c-cb61-4c40-8b81-032b959f04e0

## Description

RBG Kew intends to procure a Supplier to carry out an ongoing visitor survey at both Kew Gardens and Wakehurst, to understand visitor profile and motivations and evaluate the visit experience in order to maintain a best-in-class experience\. This includes survey review and management of the fieldwork, regular provision of data and KPI reporting, and bi-annual reporting to share key actionable insights and recommendations\. The visitor survey is an existing and valuable resource for a wide range of teams across RBG Kew, helping the organisation to make data-driven decisions based on audience trends and visit feedback\.

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## Source

[View the original notice on Contracts Finder](https://www.contractsfinder.service.gov.uk/Notice/9f29c5a9-b10b-415c-b555-588a0d40bae0-837693)