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Contract award record

Creative Agencies (Marketing Communications Creative Strategic and Production Services)

Notice details

Published
Category
goods
Buyer region
London

Public buyer and contract winner

awarded to

Contract winner

TMW Unlimited Group

Award value£1,000,000

  1. Awarded
    Completed
  2. Start
    Completed
  3. End
    Completed

Work description

Our requirements for the agency are across the following areas; Multi-channel campaign development and delivery: Strategic and creative development for integrated through-the-line campaigns; capability in developing campaigns from briefing through all stages i.e. campaign strategy; proposition development; creative development and production; across all customer marketing and advertising channels (TV is not a usual feature of our marketing plan but capability in delivery would be required).

Customer Relationship Management (CRM): Strategic development and delivery of an ongoing programme of marketing comms for a regulated client, through the lifecycle of a customer i.e. on-boarding, upsell/cross-sell, engagement comms - to support customer satisfaction and retention, and build loyalty.

Data-driven: Consultation and expertise to create data-driven and personalised customer campaigns, leveraging our knowledge and insights, marketing automation and experimentation capabilities. You would work closely with NS&I's Data Planning team to support, develop and provide challenge as we build this capability internally.

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Source: Contracts Finder · Notice d5be840b-23d9-4916-8429-9d94d2db9dfe-657285

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