# Augmented Reality Trail brief

> A sourced UK public sector contract award published by THE HORNIMAN PUBLIC MUSEUM AND PUBLIC PARK TRUST.

## Key facts

- Buyer: [THE HORNIMAN PUBLIC MUSEUM AND PUBLIC PARK TRUST](/buyers/the-horniman-public-museum-and-public-park-trust/contract-awards)
- Tender value: £100,000
- Published: 30 May 2024
- Contract start: 15 July 2024
- Contract end: 31 August 2025
- Stage: open_tender
- Procurement category: services
- Notice ID: eaddf781-fd34-406e-b6e8-75867824df19-755375
- OCID: ocds-b5fd17-757e4a8c-460f-4b92-8f6b-1014dca4a0a3

## Description

We are tendering for a supplier or suppliers who can help create a fun and playful Augmented Reality experience for mobile devices, connecting our Museum and Gardens, encouraging exploration of the natural world through our collections and venue\. The aim is to encourage an appreciation and exploration of nature, through our current and future values - to be fun, open, and welcoming\. We would like to develop an AR environment and AR content to create Trails and treasure hunt type experience for the Nature \+ Love project, which we can continue to use to create new AR trails/markers with, in the future\. This is aimed at family visitors, who will collect these AR creatures by proximity, and be able to create media \(photos/video\) for sharing with them\. Detailed Platform, Content, Training and Future Requirements and information about our audiences are set out in the ITT\. While we have done some scoping out of this project, we are also interested in hearing your creative ideas that can reach the audiences, achieving the same project aim and objectives\. Tenderers are asked to provide the following information: • Your approach to the project and how you would meet the criteria, with any creative approaches you have\. • Provide up to 3 case studies and references, which align as close as possible with this project in terms of themes, scale and/or physical environment from the last 8 years\. • Work experience summary for key staff that would be working on the project\. • Outline of costs and initial timeline for meeting the project, with breakdown\. • Details of how you align with Horniman values and sustainability within your work\. • Brief company history\. • Completed anti-fraud and anti-bribery statements\. • Acknowledgement that you have read our procurement terms and conditions\. • A point of contact for correspondence to the tender, with email address and phone number\. Shortlisted potential suppliers will be invited to visit the Museum and Gardens in person, as the landscape and layout of the site is integral to delivering the AR experience\. Criteria we will be assessing responses on: • Demonstrable experience 30% • Approach for the project and initial creative ideas: 30% • User testing and training experience: 10% • How the supplier\(s\) expect to staff the project throughout, 5% • Approach to ensuring that Horniman values and sustainability considerations are embedded within the project throughout: 5% • Best value for money tender: 20% If you are interested in tendering for this opportunity, please send the information required above to Connie Churcher, Head of Digital and Communications, \(cchurcher@horniman\.ac\.uk\) at the Horniman by 9am, 24 June, by email\. Please be aware that our email system will not accept attachments that total in excess of 9MB\. For any larger attachments, please send by wetransfer and confirm by email that they have been sent so that we can confirm receipt\. You can ask questions prior to submission by email\.

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## Source

[View the original notice on Contracts Finder](https://www.contractsfinder.service.gov.uk/Notice/eaddf781-fd34-406e-b6e8-75867824df19-755375)