# AHDB - Digital Copywriting for Knowledge Library

> Contract award record from UK public-sector procurement sources.

## Key facts

- Public buyer: [DEPARTMENT FOR ENVIRONMENT FOOD & RURAL AFFAIRS](/buyers/department-for-environment-food-rural-affairs/contract-awards)
- Contract winner: Proseworks Ltd
- Award value: £45,682
- Tender value: £50,000
- Award date: 7 February 2021
- Published: 12 February 2021
- Contract start: 8 February 2021
- Contract end: 30 April 2021
- Stage: awarded
- Procurement category: services
- Notice ID: 1089d4a9-d6a7-4d8e-9e8d-0ffcb47b983d-412899
- OCID: ocds-b5fd17-764143cb-3871-4083-8106-c604914978ae

## Description

AHDB require experienced digital copywriters to rewrite content that was initially written for a printed publication and is currently mostly in PDF format\. Our aim is to make our Knowledge Library content more accessible by taking it out of PDF and putting it into searchable webpages that are well structured and specific\. This is achieved by ensuring that the content is written in plain English, is well structured and meets current SEO best practices\. The Supplier shall be required to provide the following services as part of this agreement: - Take technical content, that already exists in PDF format or other document formats, and rewrite in a style that meets the AHDB tone of voice for knowledge library content, digital copywriting best practices and SEO \(Search Engine Optimisation\) guidelines\. The content shall be written in templates that AHDB will provide\. - The Supplier shall supply web-suitable content to AHDB in the format of a Microsoft Word document\. - Write new introductions & new titles that meet digital copywriting & SEO guidelines\. - Respond to and correct work in accordance with any feedback provided by AHDB, in accordance with the required Service Levels\. - Be willing to suggest innovative ways for how content and structure of the content can be optimised\. - Comply with the AHDB guidance on digital content when undertaking the Services under this agreement For further details please see the Request for Quote document Additional information: The populated Response Form and supporting documents should be emailed to: Research@ahdb\.org\.uk by 10pm on Sunday 31 January 2021 The deadline for clarification questions is 21st January 2021\.

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## Source

[View the original notice on Contracts Finder](https://www.contractsfinder.service.gov.uk/Notice/1089d4a9-d6a7-4d8e-9e8d-0ffcb47b983d-412899)