# RBGKEW1378 - Market Research Framework

> A sourced UK public sector contract award published by Royal Botanic Gardens, Kew.

## Key facts

- Buyer: [Royal Botanic Gardens, Kew](/buyers/royal-botanic-gardens-kew/contract-awards)
- Supplier: Mustard Market Research Ltd
- Award value: £750,000
- Tender value: £750,000
- Award date: 25 February 2025
- Published: 5 June 2025
- Contract start: 26 May 2025
- Contract end: 25 May 2028
- Stage: awarded
- Procurement category: services
- Notice ID: 4c78eb30-8d3b-422a-b865-84aa9162d62d-848370
- OCID: ocds-b5fd17-7762a60d-682f-4802-8da0-64f435875ad8

## Description

The purpose of the Market Research Framework is to build beneficial longer-term relationships with a set of high quality, agile, cost-effective suppliers who will understand the RBG Kew brand in depth\. The purpose of this Specification is to update our framework agreement \(roster\) of suitably skilled and qualified research suppliers to deliver a range of market research projects across various audience groups, including but not limited to members, paying visitors, donors/patrons, digital visitors, prospective visitors/customers and broader audiences\. Market research supports RBG Kew's marketing and communications, membership activities, public programmes, digital and visitor experience, fundraising/development and commercial activity\. We are looking for suppliers with experience in areas such as customer experience research, brand research, product development, market testing, audience understanding, pricing analysis and segmentation within cultural attractions, leisure, tourism, hospitality or retail sectors\. Suppliers must be proficient in both online and on-site methodologies, conduct qualitative and quantitative research and process large volumes of data\.

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## Source

[View the original notice on Contracts Finder](https://www.contractsfinder.service.gov.uk/Notice/4c78eb30-8d3b-422a-b865-84aa9162d62d-848370)