# \(NU1589-4\) Monthly campaign analytics, content development and Digital PR

> Contract award record from UK public-sector procurement sources.

## Key facts

- Public buyer: [Newcastle University](/buyers/newcastle-university/contract-awards)
- Contract winner: O Communications
- Award value: £25,500
- Tender value: £32,000
- Award date: 16 December 2020
- Published: 16 December 2020
- Contract start: 17 December 2020
- Contract end: 31 August 2021
- Stage: awarded
- Procurement category: services
- Notice ID: 2b76bf40-bcda-41b8-a6e1-c7243f06037d-400951
- OCID: ocds-b5fd17-7770db73-1be6-4a33-920c-be5177c80082

## Description

Newcastle University Marketing Department are seeking to appoint an agency on retainer to support with the following key services: • Campaign analytics o Collate data from various data sources \(Google Analytics, HubSpot, Facebook, Google Ads etc and present measurement of monthly campaign success by subject, where applicable o Dashboard/report creation and analysis of results by subject, where applicable o Demonstrate how effective messages are to the audience o Recommendations and guidance on  KPIs  Key focus areas o Develop benchmarks to give context to results o Measure against competitors with share of voice o Understand context of earned media coverage with sentiment analysis o Track and amplify positive coverage • Content development o Create content suitable for media coverage o Rewriting Newcastle University created content  Make content more suitable for media coverage o Support stories with video assets where possible o Recommend creative angles that appeal to media channels • Digital PR o Provide access to relevant media channels o Secure relevant media coverage o Make recommendations for most impactful channels and coverage

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## Source

[View the original notice on Contracts Finder](https://www.contractsfinder.service.gov.uk/Notice/2b76bf40-bcda-41b8-a6e1-c7243f06037d-400951)