# itt\_1477 - CPG/1404B/2016 Target Audience Analysis \(TAA\) in Baltic States

> Contract award record from UK public-sector procurement sources.

## Key facts

- Public buyer: Foreign & Commonwealth Office
- Contract winner: Aktis Strategy Limited
- Award value: £503,249
- Tender value: £800,000
- Award date: 1 April 2017
- Published: 26 July 2017
- Contract start: 1 April 2017
- Contract end: 31 March 2018
- Stage: awarded
- Procurement category: services
- Notice ID: 1aa89a1f-f259-4ce8-90e6-90fa6033ba7b-162201
- OCID: ocds-b5fd17-77b79db7-6578-43d2-ad71-0adcac4b36b1

## Description

To provide research to inform British policy makers on the socio-cultural background of individuals and their general perceptions and attitudes, and specifically their attitudes towards the UK and the West\. This research will provide a detailed insight into why/how these attitudes and perceptions were established; identify opportunities to help HMG appropriately communicate with predominantly Russian speaking audiences; and provide a benchmark against which the impact of future activity by HMG can be measured\. Additional information: Awarded via CSSF Framework

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## Source

[View the original notice on Contracts Finder](https://www.contractsfinder.service.gov.uk/Notice/1aa89a1f-f259-4ce8-90e6-90fa6033ba7b-162201)