# BTA1673 - Strategic Media Activation - Call Off Agreement

> Contract award record from UK public-sector procurement sources.

## Key facts

- Public buyer: [British Tourist Authority t/a VisitBritain/VisitEngland](/buyers/british-tourist-authority-t-a-visitbritain-visitengland/contract-awards)
- Contract winner: [Manning Gottlieb OMD](/contract-winners/manning-gottlieb-omd/public-sector-contract-awards)
- Award value: £100,000,000
- Tender value: £100,000,000
- Award date: 4 July 2022
- Published: 5 July 2022
- Contract start: 23 May 2022
- Contract end: 13 December 2025
- Stage: awarded
- Procurement category: services
- Notice ID: dadd0ce0-f0be-4c62-99a0-3656be2286ab-552113
- OCID: ocds-b5fd17-7866f277-e57c-4b68-96c5-4dc14f221b7a

## Description

The purpose of this contract is to buy media channels from Manning Gottlieb, OMD who have set up a government media team to buy across all off and online channels on our behalf in the UK and globally\. Call Off award under CCS RM6123 Media Services Framework Agreement - Lot 1: Strategic Media Activation \(Media Buying\)\.

## Related contract awards

- [BTA2177 - Analytics 360 with GA4 Properties](/contracts/ocds-b5fd17-dbbc3d75-241a-49b4-8357-e5145eb5bd5f): British Tourist Authority t/a VisitBritain/VisitEngland
- [BTA2229 - Data & Analytics Platform Architecture and Change Assurance service](/contracts/ocds-b5fd17-c5f5c5b2-2d5e-4366-8028-b7c5fc5516a8): British Tourist Authority t/a VisitBritain/VisitEngland
- [BTA2211 PaloAlto Prisma VPN Service](/contracts/ocds-b5fd17-9039eeea-5db0-4c1f-8857-c004fc52f9c4): British Tourist Authority t/a VisitBritain/VisitEngland
- [Media Buying 2023-25](/contracts/ocds-b5fd17-baac8d03-db9c-4622-8a7f-c3ba6335409e): DVSA - Driver and Vehicle Standards Agency
- [Media Buying](/contracts/ocds-b5fd17-39a93f37-8060-4153-a60a-b67dcb29f4c5): NHS Blood and Transplant
- [Provision of Media Services](/contracts/ocds-b5fd17-5fd9027e-3357-4c7f-8fe5-3db9956c4891): Office for National Statistics

## Source

[View the original notice on Contracts Finder](https://www.contractsfinder.service.gov.uk/Notice/dadd0ce0-f0be-4c62-99a0-3656be2286ab-552113)