Walk it, ride it - Transport Behaviour Change Campaign

Description

The Combined Authority wants to work with a supplier in our agency procurement framework to develop the campaign for a West Yorkshire-wide audience. This will include Bradford, Calderdale, Kirklees and Wakefield, as well as a second phase of the campaign in Leeds. This work supports the Combined Authority's Connectivity Plan to increase the number of walking, cycling and public transport journeys. It is also directly linked to the Mayor of West Yorkshire's pledge to tackle the climate emergency. The supplier will be working with a project team of communications and marketing professionals at the Combined Authority.

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