Cambridge City Council - Destination Management Plan for Cambridge

The council requires a Destination Management Plan for Cambridge (DMP) which will: • provide the vision, objectives, direction and structure for Visit Cambridge and partners to manage the local visitor economy going forward; • meet all national requirements and supports the development of a broader partnership for Cambridgeshire & Peterborough and demonstrates the value of the core asset (Cambridge); • propose a future sustainable funding structure to implement the vision.