# Marketing Services

> Contract award record from UK public-sector procurement sources.

## Key facts

- Public buyer: [Transport For Greater Manchester](/buyers/transport-for-greater-manchester/contract-awards)
- Contract winner: The Behaviours Agency Limited
- Award value: £98,000
- Tender value: £98,000
- Award date: 14 October 2024
- Published: 14 October 2024
- Contract start: 14 October 2024
- Contract end: 13 April 2025
- Stage: awarded
- Procurement category: services
- Notice ID: 4243a3ad-10a6-477d-85cd-3f0f84f1f427-793555
- OCID: ocds-b5fd17-7a050bfc-5440-4891-bf2f-4173f7a713d3

## Description

Transport for Greater Manchester undertook a 3 quote exercise for a discreet, low value, time-bound marketing consultancy services\. This includes development of a strategic marketing framework, including - Define commercial objectives; - Define audience and behavioural personas; - Define behavioural change plan; and - Marketing strategy including messaging and channel framework\. and management of a specific marketing campaign, including; Campaign ideation and concepting; Asset creation; and Campaign toolkit including messaging, graphics and channel templates\.

## Related contract awards

- [TfGM Journey Planning Tool](/contracts/ocds-b5fd17-f39dbf6f-de21-440b-8387-cb00d7df61c5): Transport For Greater Manchester
- [TfGM Cycle Training Booking System](/contracts/ocds-b5fd17-867dcf95-26f1-4d51-ab4c-ac8aba27d877): Transport For Greater Manchester
- [TfGM AMIS Software](/contracts/ocds-b5fd17-3293319e-6786-4acb-b2c7-84dfe80aec6e): Transport For Greater Manchester

## Source

[View the original notice on Contracts Finder](https://www.contractsfinder.service.gov.uk/Notice/4243a3ad-10a6-477d-85cd-3f0f84f1f427-793555)