# Own Your Home Campaign Tracking Research

> Contract award record from UK public-sector procurement sources.

## Key facts

- Public buyer: [Crown Commercial Service](/buyers/crown-commercial-service/contract-awards)
- Contract winner: Kantar Public
- Award value: £50,000
- Tender value: £50,000
- Award date: 21 October 2016
- Published: 18 November 2016
- Contract start: 31 October 2016
- Contract end: 30 October 2017
- Stage: awarded
- Procurement category: services
- Notice ID: 484a3c72-1b9e-480c-8334-26ba04571880-116283
- OCID: ocds-b5fd17-7a850037-adca-11e6-9901-0019b9f3037b

## Description

This contract award is being published for transparency purposes only\. A mid and post wave campaign tracking, to evaluate the effectiveness of the Authority’s Own Your Home national advertising campaign\. The Authority wants to use this information to track the effectiveness of the campaign and establish a Return on Marketing Investment methodology which will be used to measure the financial impact of the campaign in future years\. The Authority reserves the option to extend the call-off contract by up to 2 periods of 1 year\.

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## Source

[View the original notice on Contracts Finder](https://www.contractsfinder.service.gov.uk/Notice/484a3c72-1b9e-480c-8334-26ba04571880-116283)