# Provision of Marketing Evaluation Services

> A sourced UK public sector contract award published by LONDON & PARTNERS LIMITED.

## Key facts

- Buyer: LONDON & PARTNERS LIMITED
- Supplier: [OPINIUM RESEARCH LLP](/suppliers/opinium-research/public-sector-contract-awards)
- Award value: £120,500
- Tender value: £128,000
- Award date: 1 January 2020
- Published: 11 June 2020
- Contract start: 13 January 2020
- Contract end: 31 March 2022
- Stage: awarded
- Procurement category: services
- Notice ID: 5d4f68ab-38b9-45fb-b823-9c7373c3b1dd-363513
- OCID: ocds-b5fd17-7b977baa-e162-42a6-8c4e-29cec195fa82

## Description

The purpose of this Request for Proposal is to seek offers to supply marketing evaluation partner for the next 3 years\. Our annual marketing evaluation requirements are summarised below: 1\) Measure perception changes and the impact of our marketing activity a\. Understanding how our marketing changes the perceptions of our audiences b\. Understanding the impact of creative: e\.g\. recall, memorability, intent/action, ideally this element can be done as pre-testing to ensure our creative is fit for purpose before we go live There is also a requirement this year to test our key messages with our audiences: 2\) Test key messaging - understanding the resonance and impact of key messaging with our audiences Each of the above is required for each of our key audiences - international visitors, students and investors\. We require the supplier to provide us with the field work\. Our in-house research team will provide the analysis and final reports\. Additional information: Please complete the RFP document and the Pricing Schedule and return to London & Partners\.

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## Source

[View the original notice on Contracts Finder](https://www.contractsfinder.service.gov.uk/Notice/5d4f68ab-38b9-45fb-b823-9c7373c3b1dd-363513)