AHDB Digital, Data and Technology upgrade programme - Discovery phase

The Agriculture and Horticulture Development Board (AHDB) has begun a programme of work to upgrade its Digital, Data and Technology (DDAT) services so that it can continue to meet the expanding requirements of its levy payers. There are three key drivers for this programme - the ever-increasing need for data and market intelligence; the requirement to meet legislation and regulations in making DDAT services accessible, well-managed and secure; the drive to use emerging technologies, including AI and automation, to provide higher value services for levy-payers and the wider agriculture sector, and to do so as efficiently as possible.