Social Media Culture specialist support

Overview of service: An experienced and exceptional social media professional is required to support Stoke-on-Trent's bid for UK City of Culture 2021.

In scope The successful individual will contribute to growing social media engagement behind the bidding process to help Stoke-on-Trent to become the UK City of Culture 2021. Following the award further support may be required to implement the bid. An understanding of the Stoke-on-Trent UK City of Culture 2021 bid is important.

Key tasks: • Understanding the city's bid brand and its established voice on social media • Provide proactive support, content and engagement on a number of social media channels • Grow social media engagement and promote agreed initiatives working to an agreed social media strategy • Able to work with a number of bid partners to develop the social media offer for the bid • Drive through new initiatives and opportunities to help promote awareness of Stoke-on-Trent's bid • Ability to analyse and report social media data and provide insight into social media activity to support the city's UK City of Culture bidding process

Knowledge, understanding and application The successful individual must be able to demonstrate: • A knowledge of Stoke-on-Trent • Knowledge and interest in cultural activities and an understanding of the UK City of Culture competition • Proven track record of demonstrating growth in engagement across a number of social media channels • Excellent content writing skills • Ability to work both with a number of partners and autonomously • Ability to develop a number of new opportunities as well as a proven track record of delivery Duration of contract The contract will require an immediate start with up to 12 days support provided, estimated at two days per week.

Maximum value of contract Up to £2,999 (excluding VAT) - final days and activities to be agreed through contract award