Marketing Support for Business Scale Up Development Programme

Calderdale College are looking to appoint a provider to assist with Small Medium Enterprise (SME) and Participant engagement with the Business Scale Up Development Programme in order to successfully achieve Programme Output targets.

The Business Scale Up Development Programme is part funded by the European Social Fund (ESF) as part of the European Structural and Investment Funds (ESIF) Growth Programme 2014-2020

The successfully appointed provider will be required to: o develop and implement a 'brand' for the programme including the logo. o develop an integrated marketing plan o undertake some initial marketing activities

Marketing activities expected would include activities such as: o promotional / launch event o design and print of marketing collateral material to generate leads o press releases o social media channel management o joint (LEP/Growth Hub) digital newsletters to the YNYER employer network o creation, authoring and promotion of case studies

This list is not exhaustive, and suggestions for additional marketing activity are expected.

Consideration should be given to how marketing activities will be delivered initially amidst a pandemic, and how these might change as the project develops and the economic climate changes.

Additional information: All applications to be submitted through https://in-tendhost.co.uk/calderdale/aspx/Home

Funding Type (WEFO or EU) : EU

Funding Description

Business Scale Up Development Programme (York, North Yorkshire & East Riding)

Is a Recurrent Procurement Type? : No