Contract award record
Celebrity Endorsement of Counterfeit Goods
Notice details
- Published
- Category
- Not specified
- Buyer region
- Not specified
- Source
- View official notice
Public buyer and contract winner
Award value£14,976
- AwardedCompleted
- StartCompleted
- EndCompleted
Work description
This proposal sets out an outline for the delivery of a project to develop an understanding of the scale of celebrity endorsements and ascertain the effect this has on consumer attitudes and purchasing decisions regarding counterfeit goods.