# Oxford to Cambridge Pan-Regional Partnership-Branding and Identity

> A sourced UK public sector contract award published by Cherwell District Council.

## Key facts

- Buyer: [Cherwell District Council](/buyers/cherwell-district-council/contract-awards)
- Supplier: Thinking Place Ltd
- Award value: £96,375
- Award date: 31 January 2024
- Published: 5 April 2024
- Contract start: 1 February 2024
- Contract end: 30 June 2024
- Stage: awarded
- Procurement category: services
- Notice ID: ed650931-874d-4c48-b03d-c2acbfcc70de-738118
- OCID: ocds-b5fd17-7fdedc72-8379-4c14-8a76-2cd886ddbbfe

## Description

Phase one: brand narrative development • Immersion in the region to appreciate its assets, challenges, development opportunities, spatial relationships, connectivity and gateways\. • Rigorous stakeholder and audience mapping to identify target audiences and the most appropriate stakeholders to listen to, to develop a regional brand narrative\. • Desk research of relevant strategies, plans, and policies covering the region along with media coverage and social media content\. • Stakeholder engagement at a senior level with key individuals, groups and organisations both inside and outside the region e\.g\.focus groups, interviews etc\. • Analysis of the immersion, research and stakeholder engagement to develop an evidence base to create a place led narrative for the region\. Presentation of the evidence base and recommended narrative to the Partnership's Branding and Identity Steering Group along with recommendations for brand name approach\. • Creation of the Oxford to Cambridge regional brand narrative \(as a c1500 word document\) aimed at stakeholders\. Phase two: Visual brand identity - to progress subject to satisfactory progress made on brand narrative development \(Phase 1\), and endorsed by the pan-Regional Partnership's Branding and Identity Steering Group\. • Production of a visual language and visual identity to convey the narrative including any place-led photography required \(with the provider taking responsibility for any logistics\) to convey the narrative and highlight the assets of the region\. • Creation of a place brand toolkit, including logos, fonts, colour palettes, photography and core assets, and brand use guidelines\.

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## Source

[View the original notice on Contracts Finder](https://www.contractsfinder.service.gov.uk/Notice/ed650931-874d-4c48-b03d-c2acbfcc70de-738118)