GB-London: Influencer Collective Agency

For several years, influencers have been a key part of the way VisitBritain and VisitEngland (BTA) build awareness of Britain/England with their target audience. With a greater understanding than ever of the needs and wants of our international and domestic audiences, we will be continuing to work with influencers to come up with innovative and authentic ways to ensure that our messages are reaching our audiences.

We work with influencers in several ways - in our rolling visiting media plan, on a campaign basis and on an ambassador basis.

To support our in-house teams with the delivery of some of this work, we require a roster of no less than three influencer agencies or influencer collectives who have the skills, knowledge and established relationships with influencers in our key markets. The agency must have established relationships with influencers who are skilled content creators - video, photography and written form as well as having good reach on social channel - the focus channels for VB/VE are: YouTube, Facebook, Instagram, Weibo, WeChat and Twitter.