# GB-London: Influencer Collective Agency

> Tender notice from UK public-sector procurement sources.

## Key facts

- Public buyer: [British Tourist Authority](/buyers/british-tourist-authority/contract-awards)
- Tender value: £100,000
- Published: 28 February 2018
- Planned start: 2 April 2018
- Planned end: 2 April 2019
- Stage: open_tender
- Procurement category: services
- Notice ID: c4e4a5c3-f4d7-42bb-840b-4602fd158605-202265
- OCID: ocds-b5fd17-801aa2df-91e2-4bcc-9f98-bb9757d3c64e

## Description

For several years, influencers have been a key part of the way VisitBritain and VisitEngland \(BTA\) build awareness of Britain/England with their target audience\. With a greater understanding than ever of the needs and wants of our international and domestic audiences, we will be continuing to work with influencers to come up with innovative and authentic ways to ensure that our messages are reaching our audiences\. We work with influencers in several ways - in our rolling visiting media plan, on a campaign basis and on an ambassador basis\. To support our in-house teams with the delivery of some of this work, we require a roster of no less than three influencer agencies or influencer collectives who have the skills, knowledge and established relationships with influencers in our key markets\. The agency must have established relationships with influencers who are skilled content creators - video, photography and written form as well as having good reach on social channel - the focus channels for VB/VE are: YouTube, Facebook, Instagram, Weibo, WeChat and Twitter\.

## Related contract awards

- [C1355 BTA1867 Global Production Agency Contract](/contracts/ocds-b5fd17-cfd90e9b-7bb6-44d1-a39a-bce43b8cdf99): British Tourist Authority
- [BTA2193 Direct Award IPS 2026 sponsored questions](/contracts/ocds-b5fd17-8c4cdd42-2769-4085-8f0a-e69dfc5b2362): British Tourist Authority
- [C1341 BTA2171 FP&A](/contracts/ocds-b5fd17-3d1cd80a-0e2c-4276-902e-4420bd43b106): British Tourist Authority

## Source

[View the original notice on Contracts Finder](https://www.contractsfinder.service.gov.uk/Notice/c4e4a5c3-f4d7-42bb-840b-4602fd158605-202265)