# PH Live Longer Better falls prevention DAX marketing campaign

> Contract award record from UK public-sector procurement sources.

## Key facts

- Public buyer: [HAMPSHIRE COUNTY COUNCIL](/buyers/hampshire-county-council/contract-awards)
- Contract winner: BAUER CONSUMER MEDIA LIMITED
- Award value: £4,238
- Tender value: £4,238
- Award date: 7 January 2025
- Published: 15 January 2025
- Contract start: 15 January 2025
- Contract end: 13 April 2025
- Stage: awarded
- Procurement category: services
- Notice ID: 9bf07c3f-9c59-49dd-9efb-8240e74e2392-817381
- OCID: ocds-b5fd17-801cd034-a6cc-4e25-874e-b0884ac19373

## Description

Marketing activity to support a Live Longer Better fall's prevention campaign\. 30 second radio ad playing on DAX digital radio for 6 weeks, airing across Bauer Media's digital audio platforms\. 250,000 impressions\. All production costs and required licences included\. Ad targeted at adults in Hampshire aged 45\+ years \(excluding Portsmouth, Southampton and the Isle of Wight\)\.

## Related contract awards

- [MANAGED PRINT SERVICES](/contracts/ocds-b5fd17-c69caed6-cd55-496e-8a08-a3da9884acd0): HAMPSHIRE COUNTY COUNCIL
- [Software Asset Management Tool 2027-2030](/contracts/ocds-b5fd17-e8cee495-8723-4630-9b5d-b62bab32190a): HAMPSHIRE COUNTY COUNCIL
- [Car Park Resurfacing and Expansion Works](/contracts/ocds-b5fd17-3bbc94ce-66dc-421e-8e06-f63f9d056d70): HAMPSHIRE COUNTY COUNCIL
- [PH Live Longer Better Continence Marketing Campaign - Digital Radio](/contracts/ocds-b5fd17-39b13492-c6df-4c5e-8720-f74989029c47): HAMPSHIRE COUNTY COUNCIL
- [PH Mental Health and Wellbeing Suicide Prevention Marketing Campaign - Digital Radio](/contracts/ocds-b5fd17-6cdb561c-1158-4b0f-96ed-bdd1e0ba9a0b): HAMPSHIRE COUNTY COUNCIL
- [PH Live Longer Better Strength and Balance Marketing Campaign - Digital Radio](/contracts/ocds-b5fd17-b5395711-97bd-403e-a856-65046f922d39): HAMPSHIRE COUNTY COUNCIL

## Source

[View the original notice on Contracts Finder](https://www.contractsfinder.service.gov.uk/Notice/9bf07c3f-9c59-49dd-9efb-8240e74e2392-817381)