# Market Demand Analysis

> Contract award record from UK public-sector procurement sources.

## Key facts

- Public buyer: [UNIVERSITY OF SOUTHAMPTON](/buyers/university-of-southampton/contract-awards)
- Contract winner: DATA HE LIMITED
- Award value: £94,000
- Tender value: £94,000
- Award date: 7 July 2021
- Published: 30 September 2021
- Contract start: 19 July 2021
- Contract end: 18 July 2024
- Stage: awarded
- Procurement category: services
- Notice ID: f24d9d9e-f3cd-4390-9af9-c9f67b836409-470161
- OCID: ocds-b5fd17-825df629-b436-4ca9-92ce-60485df6592d

## Description

The University seeks to commission market and performance analysis to understand its current recruitment performance against competitors and the sector\. This would support a better understanding of the size and shape of the market, the competitiveness of our offering at university and subject levels and any opportunities\. This work should also capture future market trends that would allow us to forecast our recruitment numbers\. This will help inform future portfolio development and recruitment strategy\.

## Related contract awards

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- [An update of data sets used by UEA to understand the UG HE Market - including a refresh of UG Demand Pools, Market Share Performance, Portfolio and the Target segmentation tool\.](/contracts/ocds-b5fd17-dd2585c4-f9aa-4722-bc91-937ffd056e4e): UNIVERSITY OF EAST ANGLIA
- [Purchase of data and data modelling for population forecasts](/contracts/ocds-b5fd17-671fa531-fc72-46b6-8c4a-6c5f01737953): UNIVERSITY OF SUSSEX\(THE\)
- [Data evidenced market analysis](/contracts/ocds-b5fd17-4e770675-e351-480b-8d3b-8f24440a9aa2): UNIVERSITY OF PLYMOUTH

## Source

[View the original notice on Contracts Finder](https://www.contractsfinder.service.gov.uk/Notice/f24d9d9e-f3cd-4390-9af9-c9f67b836409-470161)