# Provision of Optimisation Agreement \(AB Testing\)

> A sourced UK public sector contract award published by Department for International Trade.

## Key facts

- Buyer: [Department for International Trade](/buyers/department-for-international-trade/contract-awards)
- Supplier: Wingify Software Private Limited
- Award value: £38,990
- Tender value: £38,990
- Award date: 29 November 2024
- Published: 6 December 2024
- Contract start: 29 November 2024
- Contract end: 29 November 2026
- Stage: awarded
- Procurement category: services
- Notice ID: 5e9fd32d-9dff-4cb5-b865-b70aabdeee3b-808819
- OCID: ocds-b5fd17-85bdfe8a-0c7a-4fe7-a554-b754136ae28f

## Description

This contract covers the provision of an advanced A/B testing tool to support the Department for Business and Trade's \(DBT\) mission of enhancing digital performance and enabling data-driven decision-making across its services\. DBT is procuring this tool to optimize user experiences, improve website and application performance, and enhance the effectiveness of marketing campaigns\. The contract was awarded to Wingify Software Private Limited on the 29/11/2024 and the term runs until 29/11/2026\.

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## Source

[View the original notice on Contracts Finder](https://www.contractsfinder.service.gov.uk/Notice/5e9fd32d-9dff-4cb5-b865-b70aabdeee3b-808819)