# MoJ Media Strategy and Planning

> Contract award record from UK public-sector procurement sources.

## Key facts

- Public buyer: [Ministry of Justice](/buyers/ministry-of-justice/contract-awards)
- Contract winner: [Manning Gottlieb OMD](/contract-winners/manning-gottlieb-omd/public-sector-contract-awards)
- Award value: £320,000
- Tender value: £320,000
- Award date: 24 November 2022
- Published: 2 December 2022
- Contract start: 31 October 2022
- Contract end: 31 October 2025
- Stage: awarded
- Procurement category: services
- Notice ID: 3c3f2c63-6b4f-47fe-990f-b866e3214884-595649
- OCID: ocds-b5fd17-8918e29c-a8f0-402d-9eca-f42f16e808ee

## Description

We seek a media planning and strategy agency to provide expert services and enable the effective use of marketing budget to support the MoJ's campaigns\. Summary of services required: - Optimising investment of marketing spend through development of media strategies, channel planning and retargeting activity - Developing innovative, insight-driven and flexible channel strategies for paid media \(and some earned partnership opportunities\); - Setting objectives for paid, owned and earned media channels that have a demonstrable link back to the campaign outcomes; - Advice on the future development of strategy based on longer term policy goals and behaviour change models, including budget management for agency fees, creative and media spend across MoJ campaigns; - Close working with and briefing of other agencies involved in a campaign \(e\.g\. research, media buying, creative and partnerships\); - Thorough and regular evaluation against campaign objectives to optimise campaigns and drive best value for public money; - Support for the MoJ's annual Professional Assurance approvals process \(PASS\) with Cabinet Office; and - Support in answering ad-hoc requests for information, comment and evaluation from senior stakeholders and Ministers, including business cases for further investment and tight-turnaround media rebuttals See 'Agency Requirements - Implementation' below for further detail of Media Strategy and Planning requirements\.

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## Source

[View the original notice on Contracts Finder](https://www.contractsfinder.service.gov.uk/Notice/3c3f2c63-6b4f-47fe-990f-b866e3214884-595649)