BSR Branding

HSE ran a competitive tender through RM6124.

The requirements of the tender were set out within the tender documentation but are briefly outlined below.

This project is to undertake rapid research into the most effective approach to branding the new regulator and, subject to research findings, develop a BSR brand strategy.

Build consensus on the brand purpose, mission statement and values

We would like the agency to seek consensus across senior HSE officials, BSR co-regulators and cross government partners to:: • Develop a comprehensive brand purpose defining why BSR exists, what differentiates BSR from the past and why people should care about BSR (brand purpose starting point will be available to the successful agency) • Consider how aligned we wish BSR brand to be with the existing HSE brand - including if evidence suggest BSR should stand apart from HSE