Strategic Review of Key Destination Brands for East Midlands

Assess the current positioning, visibility, and effectiveness of East Midlands destination brands among key visitor and influencer segments. • Benchmark these brands against comparable UK regional destinations to identify their strengths, weaknesses, and untapped opportunities. • Identify overlaps, gaps, and opportunities for synergy between brands within the combined authority area. • Recommend strategies for differentiation, collaboration, and maximising market impact. • Evaluate digital presence, stakeholder engagement, and narrative authenticity, ensuring brand stories align with visitor expectations and reflect local heritage