# Strategic Review of Key Destination Brands for East Midlands

> Contract award record from UK public-sector procurement sources.

## Key facts

- Public buyer: [Nottinghamshire County Council](/buyers/nottinghamshire-county-council/contract-awards)
- Contract winner: BrandFinance
- Award value: £43,470
- Tender value: £43,470
- Award date: 27 November 2025
- Published: 15 December 2025
- Contract start: 1 December 2025
- Contract end: 13 March 2026
- Stage: awarded
- Procurement category: services
- Notice ID: d1bdea35-9aab-474a-ab96-018f67951512-875863
- OCID: ocds-b5fd17-8c93df67-7566-4f89-b2fb-d1dea6d01246

## Description

Assess the current positioning, visibility, and effectiveness of East Midlands destination brands among key visitor and influencer segments\. • Benchmark these brands against comparable UK regional destinations to identify their strengths, weaknesses, and untapped opportunities\. • Identify overlaps, gaps, and opportunities for synergy between brands within the combined authority area\. • Recommend strategies for differentiation, collaboration, and maximising market impact\. • Evaluate digital presence, stakeholder engagement, and narrative authenticity, ensuring brand stories align with visitor expectations and reflect local heritage

## Related contract awards

- [Print Services](/contracts/ocds-b5fd17-cbc5631a-58c1-43db-a969-29796eacd708): Nottinghamshire County Council
- [Hedge Cutting-Tenanted Properties - Central & South Area](/contracts/ocds-b5fd17-571f5d76-bf9b-4148-ad7c-832343213bb7): Nottinghamshire County Council
- [Paypoint and Post Office Transactions system - Ashfield District Council](/contracts/ocds-b5fd17-e2121535-2166-4626-9eb8-1baafc0a038c): Nottinghamshire County Council

## Source

[View the original notice on Contracts Finder](https://www.contractsfinder.service.gov.uk/Notice/d1bdea35-9aab-474a-ab96-018f67951512-875863)