# RBGKEW1333 - Brand Extension project

> Contract award record from UK public-sector procurement sources.

## Key facts

- Public buyer: [Royal Botanic Gardens, Kew](/buyers/royal-botanic-gardens-kew/contract-awards)
- Contract winner: Heavenly Group Ltd
- Award value: £120,000
- Tender value: £120,000
- Award date: 4 September 2024
- Published: 24 October 2024
- Contract start: 1 November 2024
- Contract end: 30 September 2027
- Stage: awarded
- Procurement category: services
- Notice ID: 72874b64-df3f-488d-ae33-381e96d590cd-797014
- OCID: ocds-b5fd17-8fbf6bd4-58c6-4019-b09b-4bb4c4c0bcfc

## Description

Develop the current Royal Botanic Gardens, Kew brand to authentically represent the mission and purpose of Royal Botanic Gardens, Kew and strengthen our global position as a world-class science and conservation organisation in need of support\. The requirements are three-fold: extend our brand strategy, create a positioning strategy and deliver brand stories to help with the execution of this strategy\.

## Related contract awards

- [RBGKEW1398 - Fungarium Sequencing Project Phase 2](/contracts/ocds-b5fd17-d77de6aa-703c-4280-ac20-029d5ba74b2f): Royal Botanic Gardens, Kew
- [RBGKEW1378 - Market Research Framework](/contracts/ocds-b5fd17-7762a60d-682f-4802-8da0-64f435875ad8): Royal Botanic Gardens, Kew
- [GB-LONDON: RBGKEW1371 - Fungarium Sequencing Project Phase 1](/contracts/ocds-b5fd17-a0c99d0d-2a75-43f9-825f-8fdec2b96082): Royal Botanic Gardens, Kew
- [Reputation & Identity: Brand Development Strategy & Design Phase](/contracts/ocds-b5fd17-70bc1a14-9d41-46f5-899a-1f0a77549bab): Natural History Museum
- [Regional Brand Strategy](/contracts/ocds-b5fd17-9d178122-adc9-11e6-9901-0019b9f3037b): Marketing Birmingham Ltd

## Source

[View the original notice on Contracts Finder](https://www.contractsfinder.service.gov.uk/Notice/72874b64-df3f-488d-ae33-381e96d590cd-797014)