Plugged In Powered Up Advocacy Campaign

The purpose of this procurement process is for The National Archives to select a supplier to design and deliver a campaign to advocate for increasing digital capacity in the archive sector. The campaign will inspire archivists and their senior managers to embrace with urgency the challenge of digital preservation, access and engagement. We want the campaign to: Raise awareness of the value of digital archives and signpost the resources that are available as part of our 'Plugged in, Powered up' strategy Increase the confidence and motivation of the archive sector to begin work now on digital preservation, access and engagement Encourage organisations to invest in workforce skills and digital archiving infrastructure to manage digital records.