# Media Buying-London Cancer Screening Campaign

> Contract award record from UK public-sector procurement sources.

## Key facts

- Public buyer: [NHS England](/buyers/nhs-england/contract-awards)
- Contract winner: [Manning Gottlieb OMD](/contract-winners/manning-gottlieb-omd/public-sector-contract-awards)
- Award value: £720,000
- Tender value: £720,000
- Award date: 2 February 2022
- Published: 1 July 2022
- Contract start: 27 January 2022
- Contract end: 31 May 2023
- Stage: awarded
- Procurement category: services
- Notice ID: be0e88ea-2b8d-4f4f-a0fe-5ddeb08640f7-551469
- OCID: ocds-b5fd17-906c9979-750e-46a1-ae60-c85fb58e58a4

## Description

Media buying will support the delivery of a wider social marketing which will be designed and delivered by M&C Saatchi, Wavemaker and MMC\. The campaign will address the removal of behavioural barriers to screening \(fatalism; fear/stigma; lack of access to tests\) to and enhance the enablers of screening attendance \(messages that screening saves lives; advice on what to expect; increased access\)\. The campaign will comprise three components: 1\. Pan-London marketing targeting all eligible women \(Above the line campaign\) 2\. Direct Marketing/targeting of low-uptake groups e\.g\. young women, ethnic minorities, women with learning disabilities 3\. Stakeholder engagement with screening providers, charities, cancer alliances ICS's and general practices

## Related contract awards

- [Adult Screening and Personalisation Digital Delivery Services](/contracts/ocds-b5fd17-e39e63c3-cb93-443c-9d87-dfccd29235fa): NHS England
- [Finance Transformation & Enablement Project Support](/contracts/ocds-b5fd17-3607e706-33f0-41c5-b40f-d42e32d91957): NHS England
- [Frontline Digitisation - Support Offer, Tiger Teams](/contracts/ocds-b5fd17-e73c824e-1a70-4c61-8602-675ba87a9e1c): NHS England
- [Media Buying 2023-25](/contracts/ocds-b5fd17-baac8d03-db9c-4622-8a7f-c3ba6335409e): DVSA - Driver and Vehicle Standards Agency
- [Media Buying](/contracts/ocds-b5fd17-39a93f37-8060-4153-a60a-b67dcb29f4c5): NHS Blood and Transplant
- [Provision of Media Services](/contracts/ocds-b5fd17-5fd9027e-3357-4c7f-8fe5-3db9956c4891): Office for National Statistics

## Source

[View the original notice on Contracts Finder](https://www.contractsfinder.service.gov.uk/Notice/be0e88ea-2b8d-4f4f-a0fe-5ddeb08640f7-551469)