# Promote AHDB Consumer marketing campaigns & key consumer messages at consumer point of purchase\.

> Contract award record from UK public-sector procurement sources.

## Key facts

- Public buyer: [DEPARTMENT FOR ENVIRONMENT FOOD & RURAL AFFAIRS](/buyers/department-for-environment-food-rural-affairs/contract-awards)
- Contract winner: Morrisons, Tesco, ASDA, Sainsburys, Waitrose, Co-op, Aldi, Lidl,
- Award value: £850,000
- Tender value: £850,000
- Award date: 28 February 2025
- Published: 3 March 2025
- Contract start: 1 April 2025
- Contract end: 31 March 2026
- Stage: awarded
- Procurement category: services
- Notice ID: 149041cc-2756-4806-aa2c-4e794c6a5a7b-831268
- OCID: ocds-b5fd17-908087c8-817f-4d83-b0fa-db5b38eeaf97

## Description

To promote AHDB Consumer marketing campaigns & key consumer messages at consumer point of purchase\. Key campaigns throughout the year include Lets Eat Balanced, Love Lamb week, Love Pork campaigns, Great British Beef Week & positive health messaging activity with Bord Bia, also positive messaging trials and applications for rethinking the red meat aisle/packaging/online\. Historically and for 2025-2026 areas that AHDB will be purchasing: include: > Recipe static and tear off leaflets, aisle fins and flags & other in fixture promotion> Digital promotion mechanics \(banners, featured product space, digital ads\)> retailer magazine advertorials> On pack stickers\. There is no opportunity to seek competitive quotes as retailers manage this process with their chosen suppliers or in house teams\.

## Related contract awards

- [Core Infrastructure - BAU Legal Support](/contracts/ocds-b5fd17-dca0e224-98f8-4387-9ff5-a289c19d8db9): Department for Environment, Food and Rural Affairs
- [IR35 Project Strengthened Control Framework](/contracts/ocds-b5fd17-5ddb4deb-d165-45b4-974b-26a56b98e2c2): Department for Environment, Food and Rural Affairs
- [RPA Vendor Support](/contracts/ocds-b5fd17-3ff86939-91a9-43b0-b821-2d7f7436d06b): DEPARTMENT FOR ENVIRONMENT FOOD & RURAL AFFAIRS

## Source

[View the original notice on Contracts Finder](https://www.contractsfinder.service.gov.uk/Notice/149041cc-2756-4806-aa2c-4e794c6a5a7b-831268)