Awarded
PHE - Corporate - Risks Associated With Different Levels of Alcohol Consumption
£89,444
Public Health EnglandBehavioural Insights Team
services
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Description
Alcohol: A project to encouraging reformulation to lower strength alcohol levels with the aim of changing behaviour to shift choices between lower strength alcohol, rather than zero-alcohol drinks, thereby creating modest reductions in alcohol consumption at the individual level. The introduction of new brands may offer a quicker route to transition customers to lower ABV drinks than gradual reformulation.
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