Awarded
BBC Audiences Review 2023 - A deep dive on DE audience groups
£127,793
services
Contract Details
- Tender Value
- £127,793
- Stage
- Awarded
- Published
- Awarded
Timeline
Awarded
Start
Disclosed
End
Description
Ofcom has a requirement for a piece of qualitative research on BBC audiences from lower social-economic backgrounds. The overall objective of this piece of research are to better understand the DE socio-economic groups and their relationship to the BBC. In the past we have faced challenges in providing a reader-friendly definition of this group and we hope this work will help provide a clearer picture of the different characteristics that make-up this highly diverse grouping.
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