# UK\_2023\_British Council Brand Strategy - AWARD

> Contract award record from UK public-sector procurement sources.

## Key facts

- Public buyer: [British Council](/buyers/british-council/contract-awards)
- Contract winner: Dragon Rouge
- Award value: £0
- Award date: 24 January 2024
- Published: 15 April 2024
- Contract start: 12 February 2024
- Contract end: 11 February 2025
- Stage: awarded
- Procurement category: services
- Notice ID: 310daeb1-cc02-4c92-a894-12cba231049a-741072
- OCID: ocds-b5fd17-94c06592-8f89-431f-8e69-9f0b242ccd34

## Description

The British Council is an almost 90-year-old organisation - it has grown and evolved over time and is complex in terms of its activities and its many different audiences around the world\. This complexity provides fascinating challenges for brand - what do we need to be to achieve maximum engagement with our different audiences who are all essential to meeting our strategic goals - and how can we do this in a way that feels unified and cohesive? And of course, how can our brand best amplify the dynamism and impact of our work\. We're looking for a brand strategy partner who can work with us to drive forward our strategic thinking, bringing clarity, direction and inspiration\. We need a brand strategy that articulates our purpose and our vision in a way that gives the whole organisation clarity on what we stand for and confidence that we know how to make this relevant for all our audiences\.

## Related contract awards

- [UK\_409 - Welsh Translation Services - AWARD](/contracts/ocds-b5fd17-085daa9c-6062-4b08-bc1b-06f67b55f0f0): British Council
- [EU\_289 - ESP - Mobile lines - AWARD](/contracts/ocds-b5fd17-a898d968-a24c-4432-b463-7efc7b2cde94): British Council
- [UK\_387\_Public relations for international school exams - AWARD](/contracts/ocds-b5fd17-649ce527-e458-444f-8d6b-fc7a5298869a): British Council
- [GSS23422 - Brand Development Support](/contracts/ocds-b5fd17-3bd46b78-814d-489a-a4f0-397e3e082313): UK SHARED BUSINESS SERVICES LIMITED
- [CS22332 - Brand Development Support](/contracts/ocds-b5fd17-a9ecc021-2733-4bdb-b770-393fd2cd49ef): UK SHARED BUSINESS SERVICES LIMITED
- [UK SBS CS18064 UKRI Brand Project](/contracts/ocds-b5fd17-3dfc169e-78a3-4322-89f2-da8ebed7278b): UK SHARED BUSINESS SERVICES LIMITED

## Source

[View the original notice on Contracts Finder](https://www.contractsfinder.service.gov.uk/Notice/310daeb1-cc02-4c92-a894-12cba231049a-741072)