# BFI Email Marketing System

> A sourced UK public-sector contract award published by BFI.

## Key facts

- Public buyer: [BFI](/buyers/bfi/contract-awards)
- Published: 16 December 2016
- Contract start: 1 February 2017
- Contract end: 28 April 2017
- Stage: open_tender
- Procurement category: services
- Notice ID: a74b3c66-d5f2-4b3f-8ce4-d840ffadc6d5-121671
- OCID: ocds-b5fd17-95b02452-49f9-423f-a296-0b9694ed5c0a

## Description

This project requires the delivery and implementation of an email marketing software \(EMS\) solution, with a dynamic preference centre, integrated with our data warehouse solution\. The objectives and key business outcomes of the EMS project are: • to increase email success rates - acquisition, retention and conversion - in a resource-efficient manner by introducing automated email programmes and \(through integration with the data warehouse\) better data selection processes for targeted email campaigns\. • to enable new routes to re-engagement and retention such as win-back campaigns and personalised, dynamic emails based on preferences\. • to grow our databases by either creating or integrating with a dynamic preference centre\. • to simplify and improve the opt-in journey, making it easier and more appealing across our digital channels and social media\.

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## Source

[View the original notice on Contracts Finder](https://www.contractsfinder.service.gov.uk/Notice/a74b3c66-d5f2-4b3f-8ce4-d840ffadc6d5-121671)