# Licence Agreement for AI Tool for Business Growth West Midlands Adviser Team

> Contract award record from UK public-sector procurement sources.

## Key facts

- Public buyer: [West Midlands Combined Authority](/buyers/west-midlands-combined-authority/contract-awards)
- Contract winner: Multimedia Ltd
- Award value: £59,500
- Tender value: £59,500
- Award date: 1 July 2024
- Published: 30 July 2024
- Contract start: 1 July 2024
- Contract end: 31 March 2025
- Stage: awarded
- Procurement category: services
- Notice ID: c7cadd41-6455-427f-b9ef-08a2aaca6c8d-772076
- OCID: ocds-b5fd17-993240a9-72ef-48d5-9d57-57b18aa1adf9

## Description

West Midlands Combined Authority has commissioned Multimedia Ltd to provide an Artificial Intelligence tool, which will support the regional business advisory team who deliver front line, impartial advice and guidance to small and medium sized businesses and entrepreneurs to produce more detailed, standardised, and professionalised reports and action plans for client businesses\. Multimedia Ltd has been appointed after undertaking a further competition exercise \(using an RFQ document\) utilising WMCA's internal Procurement rules and regulations for below threshold opportunities\. Multimedia will be utilising a ready made and proven AI Tool which was demonstrated in their proposal\.

## Related contract awards

- [Kitts Green Bus Depot Design - RIBA Stage 4 - CAN](/contracts/ocds-b5fd17-09a2dbdd-6061-4237-90af-fbb3cac0bd8c): West Midlands Combined Authority
- [Procurement of Velociti Electronic Ticketing Machine \(ETM\) Data Analysis System \(DAS\) Contract Management Software - CAN](/contracts/ocds-b5fd17-1c3d871c-f1bf-49f1-84b0-0e223f9b6b0e): West Midlands Combined Authority
- [MiRANDA Projects - Coventry/Leicester/Nottingham](/contracts/ocds-b5fd17-7199b01e-1c65-4a31-a9cb-aa227b258a36): WEST MIDLANDS COMBINED AUTHORITY

## Source

[View the original notice on Contracts Finder](https://www.contractsfinder.service.gov.uk/Notice/c7cadd41-6455-427f-b9ef-08a2aaca6c8d-772076)