Awarded
Customer Strategy Segmentation Project
£44,844
services
Contract Details
- Stage
- Awarded
- Published
- Awarded
Timeline
Awarded
Start
End
Disclosed
Description
This research aims to gain insight into the different segments from which VOA customers are drawn from. The research has a series of broad aims including: •To profile and understand the needs of our different customer groups •To develop tools to assist our people interact effectively with customers •To improve VOA service provision for our different customer groups •To support the development of targeted customer communications •To consequently improve customer trust, one of the VOA’s strategic objectives
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