# \(NU/1589 - 71\) Strategic Narrative - Creative & Content Development

> Contract award record from UK public-sector procurement sources.

## Key facts

- Public buyer: [Newcastle University](/buyers/newcastle-university/contract-awards)
- Contract winner: Eleven Miles
- Award value: £37,560
- Tender value: £40,000
- Award date: 28 July 2022
- Published: 29 July 2022
- Contract start: 1 August 2022
- Contract end: 31 October 2022
- Stage: awarded
- Procurement category: services
- Notice ID: 8590c97d-d2d2-46ab-8dfb-a87ee2149eda-559074
- OCID: ocds-b5fd17-9c40f84f-8161-4327-acad-64fd9565af90

## Description

We are seeking to appoint a supplier to support the development of our strategic narrative with a focus on communicating our five thematic strengths\. Our vision is to be a world-leading university, advancing knowledge, providing creative solutions and solving global problems\. We're world class at many things, but particularly recognised for our expertise in these areas: 1\. Ageing and Health 2\. Cities and Place 3\. Culture and Creative Arts 4\. One Planet 5\. Data The creative services required will focus on two specific areas: 1\. Developing the headline value proposition statements for each strength 2\. Develop 1 x 3-minute video for each strength communicating the value proposition through a compelling narrative \(Total of 5 videos\) a\. Engaging with stakeholders to identify the narrative/story for each research strength b\. Videos will require end-to-end script writing, filming and editing c\. Supply alternate cuts of the videos for use in different placements i\. 1:1 ratio social placement \(60 second cut\) ii\. 1:1 / 16:9 / 9:16 teaser trailers \(10-15 seconds\) iii\. 16:9 condensed cut \(1 - 3 minutes long\) d\. Supply projects and raw assets for in-house use after completion i\. Be able to package up and supply all elements from a project to be worked on in-house using Adobe Creative Cloud applications ii\. Ensure all footage, audio, designs and other composite elements created by the supplier are available and licensed for use in-house by Newcastle University in other productions iii\. Provide costings for license buy-outs on stock or 3rd party elements where appropriate\.

## Related contract awards

- [NU1433-60 RecoVolt: Novel Battery Discharge System Commercialisation of university research through provision of management skills to assist in successful spin-out company creation](/contracts/ocds-b5fd17-183871a2-8c8b-4fb9-9376-11b3567f16d5): Newcastle University
- [\(NU/1853\) Main Contractor for CAV Site Demolition Services](/contracts/ocds-b5fd17-ed9b84c1-7621-4dae-bc1b-0f171a375675): Newcastle University
- [NU1589-85 Web Services Retainer 2024-2025](/contracts/ocds-b5fd17-eb42d9ff-d5b1-42ae-a19e-91f29e912412): Newcastle University

## Source

[View the original notice on Contracts Finder](https://www.contractsfinder.service.gov.uk/Notice/8590c97d-d2d2-46ab-8dfb-a87ee2149eda-559074)